FAQ

Digital Marketing Manager (m/w/d)

B.H.M.S. Business & Hotel Management School ist Teil der Benedict Schweiz Gruppe. Wir bieten internationalen Studenten aus allen Kontinenten die Möglichkeit, sich in der Schweiz für ihre zukünftigen Führungsaufgaben im Business und Hospitality Umfeld vorzubereiten. Der B.H.M.S. Campus mit rund 1'000 Studenten pro Jahr aus rund 90 Nationen ist im Herzen von Luzern gelegen und wird vom Marketing in Zürich kommunikativ unterstützt. Wir suchen für diese Abteilung nach einer kompetenten und ambitionierten Persönlichkeit im Bereich Digital Marketing. Sind Sie bereit für den nächsten beruflichen Schritt?

Zum 1. Juni oder nach Absprache suchen wir für unseren Standort in Zürich eine:n Digital Marketing Manager (m/w/d).
 
Ihre Aufgaben

  • Entwicklung, Konzeption und Implementierung von Google und Social Media Kampagnen
  • Erstellung von Werbetexten (Copywriting) für Google Ads & Social Media Ads
  • Fortlaufende Pflege und Optimierung von bestehenden Kampagnen
  • Globale Newsletter & Marketing Automation Management inklusive Konzeptentwicklung, Distribution und Analyse
  • Umsetzung der Inhalte über verschiedene organische Kanäle
  • Fortlaufendes Erfolgskontrollmanagement zur Sicherstellung des effektiven und erfolgreichen Kampagnenablaufs
  • Know-how aktueller Trends und Best Practices der Mitbewerber und Sicherstellung durch aktive Herangehensweise, dass B.H.M.S. immer auf dem neusten und innovativsten Stand ist
  • Konzeptionelle Weiterentwicklung der Website, Landing Pages, Kampagnenseiten etc.
  • Enge Zusammenarbeit mit den Bereichen Social Media und SEO sowie Teilnahme an diversen Projektgruppen
  • Analyse der Kampagnenerfolge, Erstellen von Reportings, Präsentationen
  • Erstellung von regelmässigen Performance Analysen und Empfehlung von Kampagnen-Optimierungen
  • Enge Zusammenarbeit mit internen Stakeholdern und externen Agenturen

Unsere Anforderungen

  • Hochschulabschluss (FH, Uni) mit Fachrichtung Kommunikation, PR, Marketing oder vergleichbare Ausbildung
  • Deutsch- und Englischkenntnisse in Wort und Schrift, weitere Sprachen von Vorteil
  • Ausgewiesene Kenntnisse & Erfahrungen in Google Ads Google Analytics, SEO/SEA
  • Hands-On Erfahrung bei Umsetzung von Best-Practice Social Media-Kampagnen
  • Kenntnisse in den Bereichen Datenanalyse, Kampagnenmanagement sowie digitalen Marketing-Tools (CRM, Marketing Automation, Social Media)
  • Gute Kenntnisse in MS Office … Photoshop oder Canva von Vorteil
  • Geübte:r Anwender:in von Newslettersystemen, bevorzugt Mailchimp
  • Grundverständnis Typo3, WordPress und andere Content Management Systeme
  • Teamplayer:in mit Kreativität und der Fähigkeit «out of the box» zu denken
  • Schnelle Auffassungsgabe und ergebnisorientierte Denkweise
  • Positive Einstellung und kooperativer Charakter
  • Offenheit für Kritik an der eigenen Arbeit und die Fähigkeit, konstruktive Kritik an Kolleg:innen zu üben

Was wir bieten

  • Eine abwechslungsreiche Tätigkeit bei einem renommierten Bildungsanbieter
  • Attraktiver Arbeitsplatz im Herzen von Zürich, nur 5 Minuten vom HB entfernt 
  • Ein interessantes Arbeitsumfeld mit anspruchsvollen, innovativen Projekten
  • Flache Hierarchien, offene Kommunikation, kurze Entscheidungswege und Raum für eigene Ideen
  • Möglichkeit zur Teilnahme an Fortbildungen und Zertifizierungen

Haben wir Ihr Interesse geweckt?
Wenn Sie Interesse an dieser Position haben, bewerben Sie sich jetzt via E-Mail an personal@benedict.ch mit Betreff «Bewerbung Digital Marketing Manager» und teilen uns bitte auch Ihre Gehaltsvorstellung sowie den frühestmöglichen Eintrittstermin mit.

Ansprechperson
B.H.M.S. Business & Hotel Management School
Herr Christian Bremicker
Militärstrasse 106
8004 Zürich

Tel:      044 298 17 97
E-Mail: personal@benedict.ch

Teaching Position: Project Management / Hospitality Analysis and Trends

The Business and Hotel Management School (BHMS) in Luzern is looking for qualified professionals for part-time teaching positions to lead the following modules:

  • Project Management (Year 3 BA)
  • Hospitality Analysis and Trends (MSc)

Candidates must be fluent in English, have the flexibility to teach between 6- 12 hrs per week at different times in the year, reside in Switzerland and hold a valid Swiss work permit.

Minimum qualifications:  

  • Relevant Master’s degree or PhD
  • Minimum 3 years teaching experience in higher education
  • Familiarity with the UK Higher Education system is an advantage

Interested candidates should send a resume and cover letter outlining how they meet the specific requirements of this position by 20 October 2021 to Diana Unternährer hr@delete-me.bhms.ch.

Do you require an official English test to enroll at B.H.M.S.?

Not necessarily, only if required by the Swiss Embassy to apply for a study visa to Switzerland. In such a case, applicants may take an online test at www.testpodium.com (level one) which they will need to send the results directly to B.H.M.S. as we are a registered institution under this online placement test.

How many students are there per class?

There are around 20-30 students per class. Smaller classes mean that the teaching staff has more time to dedicate to students.

Will I need my own laptop?

Although this is not compulsory at B.H.M.S., we recommend that you should bring your own laptop. Degree courses require this, and it is undoubtedly useful for completing assignments. There are docking stations in our computer room where you can use your own laptop to access our network.

Do I have Internet access?

Yes! Internet access is included in the fees at B.H.M.S.! Currently, access is through Wi-Fi as well as through our computer room, which is conveniently located in the residence building. The computer room is open until 23:00 every evening.

Is it possible to live out of the B.H.M.S. student residences?

You can do this only after residing in your first academic semester (approx. 6 months) at the B.H.M.S. student residence. You can then rent an apartment on your own. Please check with B.H.M.S. Student Services for further information.

Can I work part-time while I am studying?

While it is illegal for students requiring a visa for Switzerland to carry out a part-time job during their six months per year in school, the B.H.M.S. programs give you the opportunity to work full-time for 4-6 months in every year. This means you will earn around CHF 13'000 gross salary per academic year!

Will the school assist me in finding Industry Training in Switzerland?

B.H.M.S. employs a full-time Industry Training Co-ordinator to support your job search. With acceptable academic performance, attendance and professional behavior, you will be entitled to this service.

Will the school assist me in finding job placement after completing my education in Switzerland?

Absolutely! B.H.M.S. works with numerous international placement agencies, which specialize in placing graduate students in Europe, Asia, and North America. Higher Diploma in Hotel Management, at least one internship period in a Swiss hotel or restaurant and very good communication and language abilities are essential ingredients for successful placement.

Are the course materials included in the school fees?

Yes. B.H.M.S. fees include the lease of all course materials needed which must be returned in good condition after the completion of the studies.

What do the total school fees include?

Total school fees include tuition, the use of all course materials, accommodation in a 2-bed room and your meals at our school's restaurant for a period of maximum 24 weeks per year, access to our computer room and the internet, access to our library facilities, excursions and mandatory health insurance for 12 months.

Do I need to make full payment in advance?

No. You only need to make the initial payment to start your enrolment process. Balance amount needs to be paid after visa granting and before leaving for Switzerland. Please contact your B.H.M.S. marketing director or the B.H.M.S. representative to learn about the amount required to start your enrolment process.

How can I get a student visa for Switzerland?

To be granted a student visa to Switzerland you must satisfy the student visa requirements as published at the nearest Swiss Embassy or consulate at your hometown.

You may contact the B.H.M.S. authorized representative in your hometown to assist you during the visa application process. For more information about Swiss representatives around the world please visit: https://www.eda.admin.ch/eda/en/fdfa/entry-switzerland-residence/visa-requirements-application-form.html

 

How long does it take to get a student visa for Switzerland?

8 to 12 weeks for non-European Union states or 4 to 8 weeks for European Union states.

What happens if my visa gets rejected?

In case of visa rejection for any legitimate reason, you will be entitled to a refund of your initial payment and all paid fees minus CHF400 for administration fees. The refund will be made two weeks upon receiving the official visa rejection from the Swiss authorities.

How many intakes are there per year for the Diploma, Higher Diploma & Postgraduate diploma semesters?

8 times a year; January, February, April, May, July, August, September or October, and November

How many intakes are there per year for the BA Semester?

2 times a year; February & August